Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 10152

Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

$
0
0
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees. This is Mission Control, the beating heart of Gap's customer experience group. Here,...

Viewing all articles
Browse latest Browse all 10152

Latest Images

Trending Articles





Latest Images