7 Ways Agencies Can Entice Modern Parents to Work With Them
The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could...
View ArticleWhy Old-School Brands Like Gap Need to Learn New Tricks to Survive in the...
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time...
View ArticleUnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash
After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its...
View ArticleWhy Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the...
View ArticleSnapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat....
View ArticleThe Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media--which has led some to describe today's content landscape as the "Wild Wild West"--has long been an elephant in the room. But for brand marketers,...
View ArticleApple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads
Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized...
View ArticleWinter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its...
NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the...
View ArticleLegacy Banks and Digital Startups See a Big Opportunity to Move Beyond Simply...
Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old...
View ArticleWith the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join...
A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for...
View ArticleBrands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention
On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and Wieden + Kennedy copywriter Becca...
View ArticleFCC Chairman Defends Net Neutrality Decision
BARCELONA--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation's...
View ArticleGap Wins Widespread Praise for Breastfeeding Ad That’s an Instant Classic
It's not easy to do a breastfeeding ad. Lots of brands have tried, but so many of their efforts have been met with mixed reactions as they tackle a loaded topic that still manages to offend so many....
View ArticleOgilvy Announces New Global Partnership With WPP-Backed Production Company...
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a...
View ArticleFor the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded...
View ArticleJohn Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix
During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Adweek's reigning TV Creator of the Year. Murphy's groundbreaking shows for the...
View ArticleAs Many Companies Distance Themselves From the NRA, Is This a Watershed...
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting...
View ArticleWhen Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper's Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton's recording of "Hound Dog." This, as he...
View ArticleFacebook Is Helping Local News Publishers Get More Digital Subscribers
Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news...
View ArticleDon’t Look Now, but Brim Is Back, Just Not as the Decaf Coffee It Was in the...
If you're a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving...
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