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Snapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits

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Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat. Snap introduced its Snap Accelerate program last October as a way of providing venture-capital-backed startups, incubators and accelerator programs with access to benefits...

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