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Lowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment

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Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three agencies are located in very distinct regions of the country: Conill in Los Angeles, Via Agency of Maine and South Carolina's EP+Co. The unique structure...

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