Only Runners Can Save the World in Nike’s Star-Studded Spin on Disaster Movies
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with...
View ArticleLowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment
Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three...
View ArticleDiscovery Shakes Up Management Team as Scripps Merger Nears Finish Line
As the Discovery Communications-Scripps Networks Interactive merger reaches the finish line, Discovery is shaking up its management team, putting key Scripps execs in charge of the combined company as...
View ArticleThanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View Article50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag
Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social...
View ArticleThis Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever
ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just...
View Article‘Diet Madison Avenue’ Goes Dark on Instagram as Female Agency Veterans...
Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to "exposing sexual harassment and discrimination" in the ad agency world....
View ArticleThis Creative Director Intends to Find Out ‘Where Are the Boss Ladies?’
Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described "detective," isn't just posing that question to the advertising industry--she's setting out to answer it...
View ArticleThe ACLU Used All Tools at Its Disposal to Ensure Donald Trump Sees This...
Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought...
View ArticleThis Bostonian Design Director Helps Hotels Find Their Brand Identity
While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate,...
View ArticleBrands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps
Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a...
View Article
