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Thanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword

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Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will "know" consumers for you and target them on a seemingly...

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