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Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America

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If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product--a chocolate treat that also has a toy inside--as a hero, of sorts, giving parents something different and fun...

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