Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9826

The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones

0
0
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro...

Viewing all articles
Browse latest Browse all 9826

Latest Images

Trending Articles





Latest Images