Quantcast
Channel: Adweek Feed
Browsing all 7988 articles
Browse latest View live

A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for...

Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had...

View Article



Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The...

View Article

Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and...

View Article

Agency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd...

The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never...

View Article

Coca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage

NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...

View Article


This Company Came Up With a Score to Measure an Influencer’s Reach

Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...

View Article

How to Open Your Mind to Amazon’s Marketing Potential

Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But...

View Article

Nickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in...

Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be...

View Article


Former McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New...

Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins...

View Article


Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand...

The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this...

View Article

Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event

Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies....

View Article

What Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence

Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel...

View Article

Is Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?

If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered...

View Article


The Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones

The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...

View Article

How Brands Like Audi and Pez Are Winning the AR Game

Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although...

View Article


Facebook’s New Ad Campaign in India Is a Tribute to Personal Expression … on...

Right now we're probably all hard-pressed to relate Facebook in any productive way to "freedom" or "expression" (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be...

View Article

Mcgarrybowen Names New U.S. President After Losing Simon Pearce to JWT

Dentsu Aegis Network's mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North...

View Article


Q&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website...

Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory's Amy Farrah Fowler (who is engaged to Jim Parsons' Sheldon Cooper in the show) or...

View Article

Clever Camerawork Makes Everything a Runway in W+K’s Stunning New Delta Ad

There's a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a...

View Article

Facebook’s Credit Her Campaign Will Debut on International Women’s Day

International Women's Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook...

View Article
Browsing all 7988 articles
Browse latest View live




Latest Images