Under Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches

Under Armour wants its customers to hover-literally-at the brand's South by Southwest activation. One interactive portion of the "Hovr House," named for the brand's new smart running show, includes jumping on a trampoline and taking a photo of the moment. Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los...