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Inside HBO and Giant Spoon’s Massive Immersive Westworld Activation at SXSW

In HBO's Westworld, people come from all over to experience what it's like to "live without limits." This weekend at South by Southwest in Austin, Texas, attendees can give that a try at a recreation...

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Twitter Is Revamping Its Verification Process

Twitter is exploring how it can overhaul the path to the almighty blue check mark. According to Twitter CEO Jack Dorsey, the San Francisco-based social media platform is developing a process to allow...

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The 3 Areas Where SXSW Both Shines and Stumbles, According to Top Execs

SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world's most ambitious marketing stunts. The...

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Video: What It’s Like Inside Ready Player One’s Oasis at SXSW

In Ready Player One it's 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March...

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Here’s Why This Film Is Partnering With a Threesome Dating App at SXSW

In 2015, Alex Garland's Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn't a...

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Under Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches

Under Armour wants its customers to hover-literally-at the brand's South by Southwest activation. One interactive portion of the "Hovr House," named for the brand's new smart running show, includes...

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Vimeo Is Bringing Films Like ‘Hi Stranger’ and ‘Marcel the Shell’ to Life at...

It's impossible to look away from Kristen Lepore's peculiar yet therapeutic film, Hi Stranger. The animated short, which has been watched 2.4 million times, features a tiny claymation man speaking...

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The City of Atlanta Now Has Its Own Video Streaming Platform to Lure...

The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city. ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get...

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Google Turned an Austin House Into a Giant, Connected Fun Home to Promote...

Artificial intelligence is definitely about to take over your living room--that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a...

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Outdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping

For a company whose slogan is "Doing Things," Outdoor Voices couldn't have picked a better weekend with great weather to promote its new augmented reality app. Outdoor Voices encouraged consumers and...

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How L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades

If you've ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a...

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Those Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW

The Handmaid's Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the...

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Why Starz Created a Sensory Space at SXSW to Promote Its 2 New Shows

Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz's favorite things for its activation at South by Southwest. Created to promote the network's two new shows, Sweetbitter...

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Bumble Wants to Empower Women to Make Real Life Connections at SXSW

Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of...

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NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres today on the...

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Elon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws...

Towards the end of an hour-long Westworld panel at SXSW, Elon Musk dropped by for a last-minute talk with Jonathan Nolan, the creator of HBO's Westworld, to discuss the future of transportation and how...

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For Facebook at SXSW, It’s All About Video Storytelling

For its 2018 activation at South by Southwest, Facebook is showcasing its products-Instagram, Oculus, and Messenger-in a way that will help educate marketers on how best to navigate them all. Working...

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Video: What Bravo Hopes to Get From Its SXSW Activation

Ahead of its season two debut, the Bravo series Imposters is getting the SXSW treatment. Fans of the show, which follows the story of Maddie, a persona-shifting con artist and the trio of her recent,...

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Infographic: What Marketers Need to Know About Changing Customer Service...

Nearly 20 percent of U.S. households now contain 10 or more connected devices, and as consumers increasingly work new communication tools into their daily lives, they are also demanding multichannel...

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Tech Is Transforming the Role of CMO. Here Are 20 Execs Driving the Innovation

These days, if you're going to successfully market goods or services to digitally savvy consumers, you better be skilled at using the latest technologies and hippest channels to forge meaningful...

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