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Editor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding Missteps

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When it happens, it moves so fast that your initial feeling is disorientation. That quickly flips to nausea, fear and then panic. I'm of course talking about a brand crisis unfolding before the world, supercharged by social media and shared and commented on into oblivion. You've been dragged. It's a tough position for both individuals...

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