A Look at the Future of 5G-Powered Smart Cities
What will cities of the near future look like when buildings, cars, people and a whole slew of other things can communicate with each other? Earlier this month, tech companies and telecoms at Mobile...
View ArticleHow to Survive a Public Brand Scandal and Recover Customers’ Trust
It was a chicken joke of epic proportions, but it took a while for the punch line to land. For nearly two weeks last month, nearly 900 KFC franchises in the U.K. were unable to obtain fresh chicken...
View ArticleCan American Idol’s Return Hit the Right Notes for ABC?
ABC's surprise revival of American Idol, which had ended its run on Fox in 2016 after 15 seasons, dominated last May's broadcast upfront week. While ABC touted the pickup as a great fit for its...
View ArticleEditor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding...
When it happens, it moves so fast that your initial feeling is disorientation. That quickly flips to nausea, fear and then panic. I'm of course talking about a brand crisis unfolding before the world,...
View Article4 Steps for Effectively Managing a PR Crisis
The best way to survive a brand crisis is to start planning before the crisis hits. Get your plans in order Each crisis may come as a surprise, but your response should not be. Smart organizations have...
View ArticleWhy Brands Must Form an Identity to Retain Customers in the Voice Economy
Not so long ago, we'd only initiate a conversation with a brand if something had gone wrong, but we're now starting to use conversation to do much more: to explore options, to make purchases and even...
View ArticleAfter Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy
Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a...
View ArticleInnocean Places Chief Creative Officer Eric Springer on Leave in Wake of...
Hyundai's Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination,...
View ArticleAlexa Is Your Helpful TV-Watching Buddy in Ads for Amazon’s Fire TV
If you're trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there's only one correct...
View ArticleTo Celebrate the Revival of Roseanne, ABC Recreated the Conners’ Living Room...
If you've been in downtown Austin, Texas, this weekend, and especially if you've been near South by Southwest, you might have head a loud, hearty laugh coming from a pedicab. That laugh belongs to...
View ArticleHow Gimlet Media Is Tweaking Its Podcast Programming for Voice Assistants
Brooklyn-based Gimlet Media--the media company behind some of the most popular podcasts, like Reply All, Homecoming and Startup--wants to learn how to make content work on Amazon's Alexa. A week ago,...
View ArticleThe PGA Tour Created an Augmented-Reality App to Get People Interested in...
It might not quite feel like golf season yet, at least not in New York where snow is in the forecast for tomorrow. But the PGA Tour is trying to get fans excited by helping them plot out digital holes...
View ArticleInfographic: The Widening Gap Between Customer Service and the Customer
Anyone who's ever had an infuriatingly long call with a company over a big bill probably doesn't exactly have a warm and fuzzy feeling about that brand. But in a world where consumers can buy enough...
View ArticleWhy Consumers Are Increasingly Willing to Trade Privacy for Convenience
Consumers have long exchanged data for services they find valuable, like email addresses or location for free Wi-Fi and social media profiles for easier site logins, but they are starting to let...
View ArticleFast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small,...
For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald's McPizza and Wendy's 2012 luxe hamburger with lobster claws and caviar) and...
View ArticleAs the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a...
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't...
View ArticleQ&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis
When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb. Loeb, who runs Edelman's crisis and risk mitigation practice, didn't grow up in the PR business. A lawyer by...
View ArticleIt’s Time for Brands to Invest More in Mobile Advertising
The advertising industry has been talking about the "year of mobile" as the holy grail of interactive television ecommerce for almost as long as they've been talking about buying Jennifer's Aniston's...
View ArticleHow Fake Traffic on Facebook Is Damaging Your Brand
By Facebook's own estimates, as much as 2 percent to 3 percent of its profiles could be fake, and 6 percent to 10 percent could be duplicate accounts. This means 270 million of the social network's 2.1...
View ArticleSelf-Serve Ad Platform Spotify Ad Studio Is Expanding to the U.K. and Canada
Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service's playlist. Spotify announced the expansion of its...
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