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After Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy

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Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a unified ad sales team. Scripps ad sales chief Jon Steinlauf is overseeing ad sales for the new company--it's officially known as Discovery, Inc.--as...

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