Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the tech, agency media buyers are mandating it in insertion orders, and DSPs, DMPs and measurement providers are strategizing around how they can implement this into...
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- Title: Adweek Feed
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- Language: English
- Registered On: June 30, 2012, 3:05 pm
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- Latest Snapshot: April 26, 2024, 9:37 am
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