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How Technology Will Continue to Refine People-Based Marketing

Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the...

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The Seattle Mariners, Whose Ads Are Always a Hit, Just Rolled Out Their 2018...

Few agencies have as strong a relationship with a sports franchise as Copacino+Fujikado has with the Seattle Mariners. Each year, the Seattle agency rolls out a slew of wry spots starring players from...

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JWT Eliminates the Worldwide Chief Creative Officer Role

J. Walter Thompson Co. today announced that it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to "pursue other...

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Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video...

Sony closed out its week-long activation at South by Southwest with some fluffy clouds, a cash bar, special musical performances and a new type of virtual reality experience. The second half of Sony's...

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Facebook Lite Is Not Just for Emerging Markets Anymore

Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled...

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Is Social Media Making Us Elitist?

For years, we've known that social media platforms inspire jealousy. A 2013 study showed that people fall into a "spiral of envy" when Facebook reveals that their friends are excelling or leading...

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David Miami Announces Key Leadership Changes Following Co-Founder Departures

A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency's chairman after...

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10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW

Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential...

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A Researcher’s Quiz App Deceptively Harvested Data for Political Research,...

A British data analytics firm known for helping political campaigns including Donald Trump's presidential bid, has been suspended from using Facebook's advertising platform. Facebook late on Friday...

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Lisa Quiroz, Time Warner’s First Chief Diversity Officer, Has Died at 56

Lisa Garcia Quiroz, president of the Time Warner Foundation and svp and chief diversity officer of Time Warner, passed away Friday at age 56 after a 16-month battle with pancreatic cancer. A Harvard...

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Facebook Is Testing Several New Products for Creators on Its Platform

Facebook Monday announced that it is testing several new products aimed at creators on the social network, including an Android version of the Facebook Creator application it launched for iOS last...

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This Web Design Company Is Launching Its Own Ecommerce Business to Compete...

Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today's beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site...

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Tiny Kitchen Made Mini Versions of Top Chef Dishes During Split-Screen Ad...

The stakes were huge on the Top Chef finale this season, but where in the world did they find that itty-bitty cut of beef, a doll-sized doppelg?nger of the winner's most memorable dish? Leave that to...

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Can Amazon Chip Away at Google and Facebook’s Digital Ad Dominance?

Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon...

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Publicis.Sapient Nabs Chief Marketing Officer From Deloitte

Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked...

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Uber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian

A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According...

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Pinterest Shopping Ads Are Now Available to More Brands

"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...

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We’re in a Retail Renaissance and Focusing on Data Is What Separates the...

Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...

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Samsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.

Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...

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Wieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...

Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...

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