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4 Things Agencies Should Know About Creating Successful AR Integrations

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Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats. Experiential activations find success among the younger crowd, but are typically site-specific, limiting reach. For agencies, augmented reality (AR)--with 2016 breakout Pokemon Go--is emerging...

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