Blockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View Article4 Things Agencies Should Know About Creating Successful AR Integrations
Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats....
View ArticleTurner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report...
ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report...
View ArticleBrands Fail to Meet the ANA’s Diversity Goals, Too
Agencies aren't the only one struggling with diversity issues. The Association of National Advertisers (ANA) announced the finding of its inaugural "Scorecard" evaluating diversity among chief...
View ArticleAlexander Skarsgård Is a Globetrotting Spy in Tumi’s Haute New Luggage Ad
No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsg?rd of True Blood and Big Little Lies fame...
View ArticleBaseball Fans Don’t Have to Wait Until 2019 to Get Their Game of Thrones Fix
The eighth and final season of the iconic HBO original series Game of Thrones is still one year away from premiering, but Major League Baseball fans will be able to get their GoT fix in the months...
View ArticleNielsen Social Content Ratings, Week of March 19: Most Choose the 2018 Kids’...
Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids' Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March 19. The...
View ArticlePolaroid Is Partnering With This Creative-Driven Art Project to Celebrate the...
Two creatives from R/GA Portland and an art director think they've found a way to revive analog photography with, of course, a bit of help from the analog darling Polaroid. "With the rise of digital...
View ArticlePizza Hut and Droga5 Part Ways After 2 Years As $227 Million Account Goes...
The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. "Pizza Hut and Droga5 have mutually agreed to part ways," a Droga5...
View ArticleTV’s Share of Ad Spend Expected to Continue Its Decline This Year
Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will...
View ArticleAn iPad Turns Boring Old Homework Into an Irresistible Adventure in Apple’s...
Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic and...
View ArticleHamilton Shirts Is Introducing a Women’s Collection for the First Time in Its...
Growing up in Houston, Kelly Hamilton didn't have what you might call a typical childhood--for Texas or anywhere else. While other kids' lives revolve around the usual backdrop of suburban subdivisions...
View ArticleRed Bull Hands North American Media Account to Starcom USA
Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from...
View ArticleAMC Networks Creates Data-Focused Sales Team Ahead of Upfronts
Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by...
View ArticleThere Are 6 New Companies in the Twitter Official Partner Program
The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View ArticleKristen Lachtman Is Leaving Twitter’s Niche Influencer Network
Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as...
View ArticleFacebook Is Rolling Out New Privacy Tools. Will It Be Enough?
In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook food chain--from CEO Mark...
View ArticleWarby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day
This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's. "Arby's...
View ArticleESPN’s ‘This Is SportsCenter’ Is Back, and All but Unchanged, Post Wieden +...
Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have...
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