Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9811

When Marketers Use Data the Right Way, We All Benefit

0
0
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them. As more devices and more screens come online, marketers will have even more opportunities to target the right customer. But how? Here are some insights...

Viewing all articles
Browse latest Browse all 9811

Latest Images

Trending Articles





Latest Images