The North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleU.S. Army Marketing Executive Involved in McCann Conflict of Interest...
James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...
View ArticleBarclays Investment Bank Launches Global Digital Agency Review
Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...
View ArticleMSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
View ArticleDomino’s Mobile Game Highlights the Many Ways People Can Order Pizza
First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie...
View ArticleWPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...
The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleMountain Dew’s April Fools’ Gag Was Really Just a Tease for the Return of...
On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank...
View ArticleParents and Families Are the Biggest Supporters of Voice
While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the...
View ArticleFacebook Is Rolling Out Its Article Context Features in News Feed Throughout...
Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button...
View Article360-Degree Photos and HD-Quality Video Can Now Be Shared via Facebook Messenger
Facebook Messenger became a lot more visual with this week's announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green...
View ArticleInternational Publishing Group Future Acquires NewBay Media
International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and...
View ArticleWhat Are WPP’s Succession Plans With CEO Martin Sorrell Under Investigation?
As the board of WPP investigates claims of "personal misconduct" and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the...
View ArticleFacebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal...
British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the...
View ArticleSenior VP of Ads and Commerce Jon Alferness Leaves Pinterest
Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door....
View ArticleMLB’s Orioles, Indians, Phillies Post Stellar Social Spring Trainings
The Baltimore Orioles posted the highest growth on Facebook among Major League Baseball teams during Spring Training, while the Cleveland Indians tallied the most growth on Twitter and the Philadelphia...
View ArticleMark Zuckerberg Says It Will Take a ‘Multiyear Effort’ to Fix Facebook’s...
It'll be a "multiyear effort" to fix Facebook's security and content issues, according to Facebook CEO Mark Zuckerberg. Speaking during a press call this afternoon, Zuckerberg once again took...
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