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The North Face’s New Campaign Aims to Focus More on Women in Advertising

More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...

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How Brands Can Wield Their Power to Inspire Unity Among Consumers

With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...

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SS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The news comes as parent company M&C Saatchi Worldwide moves to expand its North...

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When Marketers Use Data the Right Way, We All Benefit

There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....

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U.S. Army Marketing Executive Involved in McCann Conflict of Interest...

James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between...

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Barclays Investment Bank Launches Global Digital Agency Review

Barclays Investment Bank has launched a global review to add a "digital specialist" to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one...

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MSNBC, the Network of The Resistance, Is Rising

For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...

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Domino’s Mobile Game Highlights the Many Ways People Can Order Pizza

First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie...

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WPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...

The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...

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Yelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...

It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...

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Mountain Dew’s April Fools’ Gag Was Really Just a Tease for the Return of...

On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank...

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Parents and Families Are the Biggest Supporters of Voice

While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the...

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Facebook Is Rolling Out Its Article Context Features in News Feed Throughout...

Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button...

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360-Degree Photos and HD-Quality Video Can Now Be Shared via Facebook Messenger

Facebook Messenger became a lot more visual with this week's announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green...

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International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and...

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What Are WPP’s Succession Plans With CEO Martin Sorrell Under Investigation?

As the board of WPP investigates claims of "personal misconduct" and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the...

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Facebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal...

British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the...

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Senior VP of Ads and Commerce Jon Alferness Leaves Pinterest

Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door....

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MLB’s Orioles, Indians, Phillies Post Stellar Social Spring Trainings

The Baltimore Orioles posted the highest growth on Facebook among Major League Baseball teams during Spring Training, while the Cleveland Indians tallied the most growth on Twitter and the Philadelphia...

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Mark Zuckerberg Says It Will Take a ‘Multiyear Effort’ to Fix Facebook’s...

It'll be a "multiyear effort" to fix Facebook's security and content issues, according to Facebook CEO Mark Zuckerberg. Speaking during a press call this afternoon, Zuckerberg once again took...

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