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In Industry First, UM Appoints Brand Safety Officer to Lead Efforts on New Advertising Protection Bureau

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IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising's major holding companies. In an industry first, Joshua Lowcock will lead UM's efforts on the bureau to stop brands'...

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