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With $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the...

Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong...

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How Twitter Handled Tweets About the Shooting at YouTube HQ

Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of...

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Facebook Really Wants People to Use Stories

Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...

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Q&A: Hearts & Science COO on Building Company Culture in the #MeToo Era and...

In just two years of existence, Omnicom Media Group's Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most...

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NBCUniversal Unveils New $250 Million Telemundo Center in Miami

Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language...

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As Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO

The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the...

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Apple’s Business Chat Is the Conversational Tool That Retail Needs

Back in 2016, Facebook painted a bright future for the potential of commerce chatbots on Messenger. The rollout, however, was less than stellar, and the hype around chatbots quieted down. But there was...

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On the Adweek Podcast: #MeToo, Marketing and the Women Who Changed Advertising

The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability...

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Gizmodo Media Group’s CEO Is Stepping Down

The CEO of Gizmodo Media Group announced in a memo to staff today that he would be stepping down and leaving later this month with the parent company's "reluctant blessing." Raju Narisetti was named in...

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Chairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not...

Rep. Greg Walden, chairman of the House Energy and Commerce Committee, called Facebook CEO Mark Zuckerberg "an incredible innovator." "He's changed the world," Walden said during a keynote discussion...

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Papa Murphy’s Sends $30 Million Creative Account to Mekanism

Take-and-bake pizza chain Papa Murphy's selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy's agency...

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With GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming...

Every couple of years, marketing observers play a parlor game called "The Ad Tech Shakeout Cometh," in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand...

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Infographic: What Consumers Expect of Brands When It Comes to Issues They...

Hed: Brand Purpose Dek: What Consumers Expect of Brands When It Comes to Issues They Care About. There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand...

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4A’s and Holding Companies Executives Form Advertiser Protection Bureau to...

The 4A's announced today the Accelerate conference in Miami the formation of the Advertiser Protection Bureau, with several holding company executives serving as founding members. "There has been a lot...

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What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm's data practices that comb together mobile, desktop and tablet stats for ad...

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Instagram Is Testing Nametags, Its Take on Snapchat’s Snapcodes

Instagram is testing a Snapchat Snapcodes-like QR code feature called Nametags. Momento founder Genady Okrain shared the images above and below with Josh Constine of TechCrunch, who reported last month...

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Immerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes...

After cruising to Alaska last year to sample some local color, MullenLowe's series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing...

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ESPN+ to Debut With American Express Sponsorship

Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of...

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How One Location-Based Data Firm Is Preparing for GDPR

With the European Union's General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid...

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In Industry First, UM Appoints Brand Safety Officer to Lead Efforts on New...

IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that...

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