Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores

Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for some of the biggest digital ecommerce darlings, like Everlane, Glossier, Warby Parker, Bonobos and Casper, to name just a few. The trend however doesn't just...