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How to Use Social Media to Bring Customers Closer to Your Brand When They’re...

You'd think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures...

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Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather...

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Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...

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With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth...

After soaring to new heights last year, IPG's Boston-based MullenLowe Mediahub, Adweek's 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth--New York. "As we look at the U.S.,...

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10 Times That ABC’s Scandal Changed TV as We Knew It

From the moment that Scandal debuted on April 5, 2012, the series immediately distinguished itself from every other show on television. Kerry Washington, who stars on the ABC drama as Washington D.C....

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How 3 Brands Brought Tech to Life at Coachella

Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because...

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Under Armour and The Rock Elevate a New Generation of Role Models With ‘Will...

Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room. The campaign, called "Will Finds a Way,"...

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5 Ways to Find the Balance for Marketing CPG Brands

Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid...

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Advanced Advertising Is Delivering More Data, Better Targeting … But What Else?

Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of...

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New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains...

It's been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there's still a long...

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Creating a Human Brand Through Influencer Marketing

It's 1991. You switch on your (non-LED) television to hear Maybelline New York's famous jingle, "Maybe She's Born With It, Maybe It's Maybelline," and see supermodel Christy Turlington's dazzling...

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4 Things Media Agencies Can Do to Thrive in the Programmatic Age

Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media...

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3 Questions for Women to Ask About How They Define Their Skill Set

The Johari window is a tool for getting at what we don't know about ourselves: our blind spots. When I first learned about it in graduate school, I thought of blind spots as negative. Not knowing what...

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Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2...

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YouTube: Here’s How to Save Data When You’re Not on WiFi

Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you're connected to a WiFi network? Our guide will show you how this is done. Note: These...

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Fearless Girl Will Relocate to a Prime Location Facing the New York Stock...

Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York's Bowling Green Park last March, is moving to a newer, even more prominent home right...

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4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you're not alone. According to agency R/GA, the Snapchat lens it developed...

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Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24...

This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a...

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How an Art Director’s Frustration Fueled the Curiously Creative Instagram...

Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life....

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Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores

Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...

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