Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In

It may seem out of character for Foot Locker to cosign on a music video for a song that isn't really about the brand (and only mentions it once), but the shoe store chain's collaboration with LGP Qua is a savvy move. Qua, an 18-year-old rapper from North Philly who's as socially conscious as he...