Measurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
View ArticleHow Blockchain Will Disrupt the Future of Social Media Influencers
Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
View ArticleIt’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleBringing the Social Back to Social Media and Referral Marketing
We've come a long way since the early days of Facebook, when social networks were just that--a network of contacts within your social circle that shared posts and pictures of where they were and what...
View ArticleFoot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly...
It may seem out of character for Foot Locker to cosign on a music video for a song that isn't really about the brand (and only mentions it once), but the shoe store chain's collaboration with LGP Qua...
View ArticleThese ‘Vegan Sneakers,’ Made From Mushrooms, Take Sustainable Apparel to a...
Mushrooms can be great--delicious and nutrient-rich--but most people probably wouldn't think to wear them on their feet. A new vegan sneaker design, by contrast, is turning tree fungus into a special...
View ArticleFacebook: Here’s How to Remove Posts From Your Timeline in Bulk
Did you know you can remove posts from your Facebook Timeline in bulk from within the Facebook mobile application? This includes the ability to delete or hide posts that you've previously shared, as...
View ArticleSelfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film
What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across U.K....
View ArticleFrontier Communications Sends Creative and Media Accounts to Hill Holliday...
Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started...
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