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Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

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What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across U.K. cities like Birmingham, London and Manchester from April 20 to May 19. Conceived and directed by Norbert Schoerner, the work is replete with both...

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