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Have We Underestimated the Power of the Hashtag?

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Hashtags, those little "pound symbols" accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn twice as much engagement, and one study showed that Instagram posts with hashtags saw a 70 percent increase in likes compared with hashtag-free posts. Add to...

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