‘It’s a Tide Ad’ Joins Fearless Girl in Winning D&AD Awards’ Top Honors for 2018

One of those most sought-after awards in advertising, D&AD's Black Pencil, has gone to a Super Bowl campaign--and yep, it's a Tide ad. Saatchi & Saatchi New York's "It's a Tide Ad" campaign joined two other top winners--McCann New York's much-lauded Fearless Girl and Host/Havas' Palau Pledge--in taking home a Black Pencil at the D&AD...