Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11736

Why the NBA, NFL and MLS Are Trying to Compete With Established Esports Leagues

$
0
0
It's no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on--all with an eye toward reaching young men and the advertisers that would follow. But for the most part, the bulk of hard-core gamers is still drawn to Amazon's Twitch and YouTube, streaming the less brand-friendly, first-person shooter games...

Viewing all articles
Browse latest Browse all 11736

Trending Articles