Weight Watchers Names Anomaly as Creative Agency of Record After a Review
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners' Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. "We...
View ArticleWhatsApp Co-Founder Jan Koum Is Leaving Facebook
WhatsApp co-founder Jan Koum announced Monday that he is leaving the messaging application and parent company Facebook. He revealed his departure in a Facebook post, saying that he would take some time...
View ArticleHulu’s New CEO Works to Capitalize on the Momentum of The Handmaid’s Tale
When The Handmaid's Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. "That show's success created awareness for Hulu that wasn't there in the creative community and within...
View ArticleWhy the NBA, NFL and MLS Are Trying to Compete With Established Esports Leagues
It's no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on--all with an eye toward reaching young men and the advertisers that would follow. But for the...
View ArticleAGW Is Not Your Average Agency, and That’s What Brands Love About It
At AGW Group, authenticity is revered. "The success of our agency rests purely on our culture," explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. "We've...
View ArticleOnline Underwear Brands Are Using Comfort, Innovation and Great Ads to Win...
Ladies' lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria's Secret has been the dominant brand, with roughly 50 percent of the women's underwear market...
View ArticleTwitter Is Debuting 30 New Shows Focused on Activism, Entertainment and Sports
During Monday night's Digital Content NewFront presentation, Twitter announced it's debuting 30 new shows for its platform, as the company continues its bets on news and video. At the company's second...
View ArticleMark Zuckerberg Reveals That Facebook Is Building a ‘Clear History’ Feature
Facebook's latest olive branch to rekindle some goodwill on the privacy front is modeled after a feature found in web browsers. CEO Mark Zuckerberg said in a Facebook post Tuesday that he would...
View ArticleGeorge Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic...
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from George Washington--to...
View ArticleThis Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
View ArticleNielsen Social Content Ratings, Week of April 23: The NFL Draft Was the Top Pick
The first round of the 2018 National Football League Draft--broadcast by ESPN, ESPN Deportes, Fox and NFL Network--was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23....
View ArticleThis New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleIn-App Purchases Are Coming to Facebook Instant Games for Android, Web
In-application purchases are coming to Facebook's Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in...
View ArticleSnap Inc. Reports Weaker Than Expected Q1 Earnings
Snap Inc. shares plunged on Tuesday in after-hours trading, following the company's weak first-quarter earnings and warnings that growth likely won't be much better in the near term. According to the...
View ArticlePitch CEO Exits to Join Reese Witherspoon’s Hello Sunshine as Head of Brand...
Pitch CEO Rachel Spiegelman will be leaving her position to pick up the role of head of brand studio at Reese Witherspoon's Hello Sunshine, according to an announcement from the media company....
View ArticleThe Ingenious Way Saks Fifth Avenue Became the Preview Destination for the...
The Metropolitan Museum of Art's latest costume exhibition, "Heavenly Bodies," explores Christianity's influence on fashion--and Saks Fifth Avenue is celebrating the installation. In collaboration with...
View Article