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This New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money for Too Little Work’

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After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write down everything that I would do differently in advertising and at the agency level," Platt said in a statement. "Those ideas...

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