At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos

On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and Woodford Reserve plan to pack in more brand activity than the event's seen in its previous 143 years. New partner Corona will take advantage...