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At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just Logos

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On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and Woodford Reserve plan to pack in more brand activity than the event's seen in its previous 143 years. New partner Corona will take advantage...

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