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Hazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...

It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...

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MDC Partners Names First Managing Director, Healthcare

MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...

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Applebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth

Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...

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Digitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...

Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...

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How Univision Is ‘Reimagining’ Its Future During Its Business Review

Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...

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6 Key Takeaways From The 2018 IAB NewFronts

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...

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Vice Media’s New CEO Makes Her Debut On The NewFronts Stage

Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...

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At the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...

On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...

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Instagram Is Quietly Introducing a Native Payments Option

Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The...

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For the First Time, Consumers Are More Likely to View Ads Online Than on TV

GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online...

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The FDA Is Cracking Down on Vaping Products That Look Like Children’s Snacks

If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another...

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Deadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign

Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and...

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Fallon CCO Jeff Kling Resigns to Move to NYC and ‘Take Some Chances...

Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis' The Most Interesting Man in the World campaign joined the...

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How a Former Track and Field Star Became One of the Most Important Figures in...

It's lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all...

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Rethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium

In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored...

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This Dynamic Duo Found Success by Bucking Ad Industry Norms

Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she...

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The Story Behind the La-Z-Boy Recliner Begins With an Old Orange Crate

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Conversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day

With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to...

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Disruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a...

Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes...

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Google Bans Bail Bond Services From Advertising on Its Platform

In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its...

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