Rethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium

In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored to grab New Yorkers' attention--a move that recently has become increasingly popular with startups and digitally native brands like Casper and Brooklinen,...