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NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront

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It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn't disappoint once she got there. Yaccarino, the company's chairman of advertising and client partnerships,...

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