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What to Get for the Mom Who Wants ‘Nothing’ on Mother’s Day? This Touching Ad...

The moms in this commercial don't expect the usual gifts for Mother's Day. "Nothing, nothing. I don't want anything," one says as the spot begins. "No chocolates, jewelry," adds another, while a third...

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Ryan Reynolds Apologizes to David Beckham in New Trailer for Deadpool 2

20th Century Fox's new trailer for the May 18 release of Deadpool 2 opens with David Beckham watching Ryan Reynolds' character cracking a joke about his voice in the original Deadpool film. The rest of...

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Contests Require Careful Strategy or Risk Being Dismissed by Audiences

Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...

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Fox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It

One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...

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NBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It

Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...

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A Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’

Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...

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NBC Moves Its Three Chicago Dramas to Wednesday, While SVU Shifts to Thursday

After several years of sprinkling its Chicago dramas throughout its schedule, NBC will have the Dick Wolf-produced shows join forces on Wednesdays this fall, creating an all-Chicago lineup. In other...

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4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn't the hard part; figuring out which data to pay attention...

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There’s Power in Consumer Data. Is Your Brand in Control?

Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including...

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Editor’s Letter: The Complex Question of Personal Data and How Marketers Are...

Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...

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17 Media Agency Execs Guiding the Industry During Turbulent Times

As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...

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Infographic: The Importance of Using Data Effectively and Creatively

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...

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For Many Networks, Less Is More When It Comes to Ad Loads During Upfronts

Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this...

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Want to Really Understand Your Customer Data? Try Hiring a Scientist

Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list....

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NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront

It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...

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Here’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...

Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...

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Wunderman Appoints New President of Its New York Office

Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...

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Facebook Messenger Users Can Now Report Violations Without Leaving the App

Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...

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The Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...

Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...

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Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...

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