Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag & Bone instead used the stars as dancers (along with a host of other talented, trained individuals) in a masterfully shot film. A few weeks...