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Can Anyone Compete With Facebook and Google for Small-Business Advertisers?

The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...

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With Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing

Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...

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Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers

In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...

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Fox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront

Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...

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Dentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork...

Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit....

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Facebook Just Introduced a Youth Portal for Teens

Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for...

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Campaign for 5 Gum Encourages Kids to Head Off Life Regrets

PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign...

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WhatsApp Introduced Several New Features for Groups

Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group...

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Elon Musk Defends Tesla Following Latest Self-Driving Accident

Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only...

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Loyalkaspar Calls Itself the Character Actor of Agencies

Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side--so they decided to combine their understanding of story and experience with branding as a way for other...

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Infographic: How Video on Demand and Time-Shifting Are Changing Television

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video...

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How Chia Pet Grew Out of an Airport Shop and Into the Living Rooms of Americans

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Herb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things...

When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000. Emails with industry insiders turned into coffees,...

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ABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted...

Let's get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far....

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Facebook Is Releasing 3 Features to Make Its Stories Easier to Use

Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...

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Stoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign

Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...

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Axe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...

For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...

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Why Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been

At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This...

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Accenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director

Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations...

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Vice Media Will Show How Companies Go Environmentally Friendly in New...

Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that...

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