Here’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart

When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover--entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and...