Google Maps Gets More Social
Navigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews...
View ArticleTBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of...
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of "unboxing" videos to educate viewers about the reality of an issue they probably associate with...
View ArticleFacebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers
Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two. In a Facebook Business...
View ArticleJack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the...
View ArticleHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up...
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name...
View Article4 Steps That Will Make Your Company’s Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her...
View ArticleBloomberg’s Cover Features a Portrait Created by AI, and … It’s Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of...
View ArticleFacebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had...
View ArticleHeineken Is Conducting a Market-by-Market Review of Its Global Media Business
Global brewing conglomerate Heineken, currently the world's second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world,...
View ArticleCynthia Nixon Wants to #FixOurSubway With Her Latest Campaign Initiative
New Yorkers are infamous for their anger about a plethora of topics, but there's one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this...
View ArticleFacebook Turns to Atlantic Council for ‘Eyes and Ears’ During Future Elections
Non-partisan think tank and public policy group Atlantic Council is teaming up with Facebook to help prepare the social network for future elections. Facebook global politics and government outreach...
View ArticleInstagram Users Can Now Share Posts From Their Feeds in Stories
Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only...
View ArticleFacebook Revealed a Host of Updates to Its Ads Manager
Facebook detailed several updates that are coming to its Ads Manager, stressing efficiency, education and optimization. The social network will roll out an updated version of its ads reporting over the...
View ArticleCBS Board Votes to Curb Redstones’ Control
As expected, the CBS Corp. board of directors has voted to declare a dividend that could effectively reduce how much control National Amusements Inc. (NAI) has over the media network. The board vote...
View ArticleThe 5 Most Anticipated Shows of the New Fall Season
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really...
View ArticleHail to The Hemperor, Lordly Mascot of New Belgium’s ‘Dankest Ale in the World’
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He's the very definition of a benevolent ruler, presiding over a magical kingdom...
View ArticleHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing...
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been...
View ArticleFrom KFC’s Kentucky Fine China to Gold Toilets, How Brands Are Celebrating...
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other...
View ArticleAdweek Celebrates the Media All-Stars That Are Transforming the Industry
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper...
View ArticleHere’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing...
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