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How Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years

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Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual Red Nose Day--it landed a few strategic brand partnerships that would later ensure the organization's massive success in the States. In...

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