The Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleA New Sprite Flavor Is Coming to McDonald’s, So Naturally the Brand Launched...
Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald's is teaming up with Sprite to kick off the fast-food chain's "That's...
View ArticleJack Link’s Sends Media Account to Independent Agency Empower
Jack Link's has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that...
View ArticleFox Reportedly Reaches Agreement With WWE to Air SmackDown Live
Fox's deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million...
View ArticleKarla Welch Reimagines Levi’s Staples in Celebration of 501 Day
Levi's 501 jeans are so iconic they have their own aptly named Levi's 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on...
View ArticleAdobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual...
View ArticleMower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
View ArticleUM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleThe Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market...
View ArticleTwitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View Article
