Facebook IQ Explored Why People Like to Shop at Local Businesses

Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ commissioned a survey of more than 6,000 local businesses and over 10,000 people in the U.S., U.K., Germany, France, Italy, Spain, Poland and...