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The Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...

As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...

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A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook

After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...

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Facebook IQ Explored Why People Like to Shop at Local Businesses

Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...

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Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...

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How NBCU and A&E’s Partnerships Might Revitalize TV and Radio

This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...

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Snapchat Quietly Rolled Out a New Way for Friends to Share Their Locations

Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...

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Facebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...

Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...

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Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still...

This year, May 3rd's World Press Freedom Day held more weight than it perhaps had in the past. Although the U.S. affords us the luxury of free speech compared with nations that have been accused of...

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Google and Tencent Dominate List of Top 100 Most Valuable Global Brands

WPP and analytics firm Kantar Millward Brown yesterday released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings, and they certainly reflect our burgeoning international tech landscape....

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Brands Dropped the Ball Marketing to Millennials, but There’s Still Hope for...

Teen consumers have gone largely ignored and underserved by marketers, most of whom favored the "wait until they have money and independence" approach over the "engage early" mentality. The unfortunate...

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The NHL Releases a Series With Wayne Gretzky in an Expansion of Its Original...

With the Stanley Cup Final going on, the National Hockey League is ramping up its original programming and partnering with stars like Snoop Dogg and Wayne Gretzky to draw in casual fans. Launching on...

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Last Week, Roseanne Barr Told Adweek She Was Turning Over a New Leaf on...

During last week's cover story about the triumphant return of her series Roseanne this spring, Roseanne Barr told Adweek that she was going to try a new social media approach when it comes to her...

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Macy’s Picks Spark Foundry and Digitas as Its New Media Agencies of Record

Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy's media business after a closed review. "Macy's has appointed Spark Foundry, a division of Publicis Groupe, as its media...

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Moet & Chandon Is Celebrating Roger Federer With the Perfect Limited-Edition...

Calling it "an exceptional design for an exceptional player," agency Sid Lee Paris has created a limited-edition bottle of Moet & Chandon champagne celebrating Roger Federer's 20th year in...

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The Americans Showrunners on the Pressure to ‘Stick the Landing’ With Their...

During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades--which include...

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It’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based...

Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as...

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On the Adweek Podcast: How Gimlet President Matt Lieber Is Creating ‘the HBO...

Welcome to a very special episode of the Adweek podcast, Yeah, That's Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity...

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Is Your Messaging App Spying on Your Personal Chats?

The handling of consumer data has become a controversial topic in recent weeks. For many internet giants, consumer data is their core asset, except that rather than having to pay for it outright, it is...

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RAPP Creates Global CMO Position, Promotes Agency Veteran

RAPP promoted agency veteran Anne Marie Neal to the newly created position of global CMO, effective immediately. Neal will be tasked with advancing's RAPP's offering, amplifying growth opportunities...

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HBO, the New York Public Library and Reese Witherspoon Team Up for New...

Before Game of Thrones and Big Little Lies were (smash hit, award-winning) television series, they were books. And HBO is hoping viewers will use the TV off-season to reacquaint themselves with their...

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