Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

Brands Dropped the Ball Marketing to Millennials, but There’s Still Hope for Gen Z

0
0
Teen consumers have gone largely ignored and underserved by marketers, most of whom favored the "wait until they have money and independence" approach over the "engage early" mentality. The unfortunate truth for these marketers is that the millennial generation and their early access to devices, social media and the resulting influence from both became the...

Viewing all articles
Browse latest Browse all 7988