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Macy’s Picks Spark Foundry and Digitas as Its New Media Agencies of Record

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Two Publicis Groupe agencies, Spark Foundry and Digitas, have won the Macy's media business after a closed review. "Macy's has appointed Spark Foundry, a division of Publicis Groupe, as its media strategy and buying agency," said a client spokesperson, who did not specify the work assigned to Digitas. According to a person with direct knowledge...

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