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Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity

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Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to positioning to how they think about content and creativity in relationship to media partnerships. She also has a killer podcast about the industry, Adlandia. Adweek...

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