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Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity

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Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is changing. How exactly that change will come about, what masculinity will look like, what it means for gender and what marketers need to...

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