Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity

Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is changing. How exactly that change will come about, what masculinity will look like, what it means for gender and what marketers need to...