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KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

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CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable "who's next" in brand marketing. Another Colonel to add to that prodigious list is Eric Baldwin, executive creative director...

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